“The first social experience we have is being put to the breast or bottle. The social act of eating,
is part of how we become human, as much as speaking and taking care of ourselves. Learning
to eat is learning to become human.”
Richard Wilk
Over the centuries, we have developed various methods of preparing our meals. There is
almost no special occasion without food on the table. Even in the corporate world, where,
arguably, there is nothing more precious than time, people are gradually starting to pay more
attention to the food they eat and it is becoming more apparent to them that there is more than
one method of preparing their meals. Taking into account the growing importance of internet
sales even (or especially) among small and medium businesses and people turning to the
internet to explore or develop their culinary interests, various types of food-related enterprises
are flourishing online.
Maybe you are an author of a culinary blog or you could channel your interest into becoming
one? Perhaps you like exploring different restaurants? Or, alternatively, you watch dedicated TV
programmes and study culinary literature to learn how to prepare your meals in more
extraordinary ways? You may develop each one of these traits and interests into a smartly
working business. Below you will find 5 inspiring ideas for a food-related enterprise in the 21st
century.
1. Home-cooked, healthy, heat-and-eat meals
There are two groups of people in the world; those who adore cooking and treasure every
minute spent in the kitchen, combining different ingredients and those who don’t like cooking
and generally consider the whole undertaking to be a waste of time. Even among the first
group, you will find people who simply just do not have the time to actually cultivate their
culinary interest. That’s where you step in. Share your passion for preparing healthy meals with
those that would like to eat this way but either do not want to waste their team for preparation or
simply just do not have the requisite time. Equally, with sales in mind, catering for businesses in
which employees have personalised diets could be an opportunity worth taking.
2. Spices and ingredients
Culinary magic begins with ingredients and spices. Even nowadays, with wonderfully stocked
supermarkets and little shops offering a variety of spices from different parts of the world, we
are still missing out on so many of them. Explore them; study how and why they are used in
different parts of the world, search especially for those that are still not particularly popular
where you live. Create your own favourite combinations and share them with others.
3. Juices, teas and coffees
Tired of the repetitive taste and limited choice of teas, coffees and juices that you are able to
buy in a supermarket? Experiment and design your own healthy product. Follow the trends or
ignore them; be mindful, however, about what your unique selling point is.
4. Food storage
Food requires special storage. In this busy world, yet one gradually yielding to the healthy
eating trends, you can often find people who will prepare meals for themselves, which they then
will take to work. There is still so much to do about food storage. Good-quality, environmentally-
friendly reusable containers, devices that will allow us to keep food fresh for longer; all of these
will matter to that steadily growing group of potential customers. Equally, it is worth sparing a
thought to the shapes in which the containers are currently produced; could these be made
more convenient and easier to transport?
5. Nutritionist, personal chef or catering services
Explore whether there is a service that you could offer with respect to these professions.
Healthy, ad-hoc company catering, large-scale nutritionist services to corporations which,
perhaps would like their employees to take better care of themselves, a network of personal
chefs that could provide specialist meals to wealthy individuals, willing to stick to their diet? And
all that controlled by an app. Think about it, you could have ideas and skills that, when utilised,
could result in a fantastic business.
Monika Szablińska
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